Case study 02 · Trades & contractors

A contractor's website that turns visitors into booked inspections

Trades businesses do not lose work because they are bad at the work. They lose it because the enquiry arrived while they were on a roof. This build answers the phone for them.

Concept build. This is internal work by SaltQuill Labs, made to show our approach. The brand is fictional and the figures shown inside the interface are illustrative — but everything pictured is a real, working build you can click through. Nothing here is presented as a client result.

The problem

  • Enquiries arrived as voicemails while the crew was on site.
  • Quote requests lacked the detail needed to price, forcing another call.
  • Following up unsigned quotes depended on someone remembering.
  • Good jobs produced no reviews, because nobody asked.

What we built

A three-step quote request

Job type, address and roof details, then a choice of real inspection slots.

Instant alerts

Every submission reaches the owner by SMS and email the moment it lands.

Storm-damage path

A dedicated route with insurance documentation, surfaced when the weather demands it.

Automatic quote follow-up

Unsigned after three days? A polite nudge goes out on its own.

Review requests on completion

Marked a job done? The review link sends itself.

Customer-facing: a quote request in 30 seconds, with the inspection slot chosen up front.
Customer-facing: a quote request in 30 seconds, with the inspection slot chosen up front.
The owner's job board: response times, pipeline stages, and the automations working it.
The owner's job board: response times, pipeline stages, and the automations working it.

What it changes

  • Quote requests arrive complete and pre-qualified
  • Inspections booked by the customer, not negotiated over voicemail
  • Unsigned quotes chased without anyone remembering
  • A review request on every completed job
  • The whole pipeline visible at a glance: new → inspection → quoted → signed → done

Under the hood

Multi-step quote flow · SMS/email routing · job pipeline · review automation · local SEO and LocalBusiness schema

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