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Digital marketing · Google & Meta ads

Paid campaigns built to be measured.

Google and Meta campaigns built around the jobs you want, landing pages made to convert, and conversion tracking that follows each lead back to the ad that brought it.

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Tracking set up before any budget is spentFixed-fee, transparent engagements
Screen of campaign dashboards showing click rate, cost per conversion and quality score charts
What's included

One system, from ad to booking.

Campaigns, landing pages and tracking built as one system, so you can see which ads bring in real customers.

01

Google Search ads

Search campaigns that show up when people look for exactly what you do.

  • Search, Local Services and Performance Max
  • Keywords chosen for intent, not volume
Phone screen with a social media app folder including Instagram and Facebook02

Meta ads

Facebook and Instagram campaigns that reach the right people near you.

  • Audiences built around your customers
  • Meta Pixel and Conversions API set up
03

Conversion tracking

Calls, forms and bookings tracked back to the campaign, keyword and ad.

  • GA4, Google Ads and Meta events
  • Tested before any budget is spent
Two people talking at a table beside a laptop showing a web page04

Landing pages

Pages built for each campaign, with one clear next step: call, book or ask.

  • Message matched to the ad
  • Booking and forms built in
05

Retargeting

Bring back visitors who looked but didn't book the first time.

  • Audiences from your own site visits
  • Frequency limits, so ads never feel pushy
06

Reporting you can read

A clear view of spend, leads and bookings, and what we're changing next.

  • A monthly report in plain English
  • Budget moved to what works
Covered in the workWhat an ads engagement covers:
  • Account setup or review
  • Conversion tracking
  • Campaign build
  • Landing pages
  • Meta Pixel & Conversions API
  • Negative keywords
  • Monthly reporting
  • Ongoing optimization
How it works

From first click to booked job.

Tracking first, then campaigns, then steady improvement, with you approving the budget at every step.

  1. Review and goalsWe look at your accounts, margins and the jobs you most want, and agree what counts as a lead.
  2. Track firstConversion tracking is set up and tested before any campaign goes live.
  3. Launch and learnCampaigns and landing pages go live, starting with a budget you're comfortable with.
  4. Optimize monthlyWe cut what doesn't work, put more behind what does, and report in plain English.
Why SaltQuill

Every dollar accounted for.

Ads only make sense when you can see what they bring in. So tracking comes first, and every report ties spend to real leads.

A budget you controlYou set the budget. We recommend changes, and nothing goes up without your say.
Your accounts, your dataCampaigns can run in your own ad accounts, so the history and data stay with you.
Honest reportingLeads and bookings, not just clicks and impressions.
Hand pinning cards to a planning wall of wireframes and page sketches
Industries it helps

Campaigns shaped for your sector.

Six industry editions, each with landing pages and booking flows ready for paid traffic.

Doctor talking with a patient across a desk in a bright clinic officeHealthcareCampaigns for new-patient appointments, with booking on the landing page.See the healthcare edition Black semi-truck parked on a rural road under a blue skyTransportQuote-request campaigns for freight, rides and moving services.See the transport edition Tennis player serving on a clay court, seen from aboveSportsMembership, class and trial sign-up campaigns for clubs and coaches.See the sports edition Electrician in a yellow hard hat working on wiring at a wall panelTradesLocal campaigns for the jobs you want, tracked to every call and quote.See the trades edition Friends sharing burgers, fries and roasted vegetables at a restaurant table, seen from aboveHospitalityReservation, event and order-ahead campaigns for restaurants and venues.See the hospitality edition Two professionals reviewing charts on a laptop at a meeting tableProfessional servicesConsultation-booking campaigns for firms, with intake built in.See the professional services edition
Digital marketing, explained

Digital marketing that brings in customers.

How we plan digital marketing for small businesses: search, social and the tracking that shows what works.

  1. What digital marketing covers
  2. Google Ads management
  3. Facebook and Instagram ads
  4. Tracking before any budget is spent
  5. Landing pages made to convert
  6. Budget and fees
  7. PPC or SEO first?

What digital marketing covers

For a small business, digital marketing usually means four things working together: SEO for steady search traffic, Google Ads for people searching right now, Facebook and Instagram ads to reach people nearby before they search, and analytics to see which of it brings in customers.

Facebook and Instagram ads

Meta campaigns with audiences built around your real customers, and the Meta Pixel and Conversions API set up so results are counted properly. Retargeting brings back visitors who looked but didn't book, with frequency limits so ads never feel pushy.

Tracking before any budget is spent

Calls, forms and bookings are tracked back to the campaign, keyword and ad, and the tracking is tested before a campaign goes live. That is how every report can show spend against real leads.

Landing pages made to convert

Each campaign gets a page that matches the ad's message, with one clear next step: call, book or ask. Booking and forms are built in, because we build the websites too.

Budget and fees

Your ad budget is paid directly to Google or Meta. Our fee for building and managing campaigns is separate, fixed and agreed in writing before work begins. We suggest a starting budget you are comfortable with, then move money to what the tracking shows works.

PPC or SEO first?

Pay-per-click ads bring visitors as soon as campaigns go live and stop when the spend stops. SEO builds over months and keeps working. If you need customers this month, start with ads and tracking; if you can wait, SEO compounds. Many businesses run both.

Website design by business type

We keep a page for each field we build for most, with the pages, features and questions that matter in that trade. If yours is here, start there: cleaning companies, home care agencies, movers, contractors and trucking companies.

Questions

Good to know.

Anything else, ask us directly. You'll get a straight answer.

Ask a question
Is ad spend included in your fee?

No. Your ad budget is paid directly to Google or Meta. Our fee for building and managing campaigns is separate, fixed and agreed in writing before work begins.

How much should I spend on ads?

It depends on your market and what a new customer is worth to you. We'll suggest a starting budget you're comfortable with, then adjust based on what the tracking shows.

Google or Meta: which is right for me?

Google suits people already searching for what you do. Meta suits reaching people nearby before they search. Many businesses use both, and we'll recommend a starting point after a short conversation.

Can you take over my existing campaigns?

Yes. We review what's running, fix tracking first, then keep, rebuild or pause campaigns based on what the data shows.

How will I know it's working?

Calls, forms and bookings are tracked back to the campaign that brought them, and each report shows spend against real leads.

What does digital marketing include for a small business?

Usually SEO, Google Ads, Facebook and Instagram ads, and the analytics that show which of them bring in customers. We set them up as one system, with tracking first.

Do you manage both Google Ads and Facebook ads?

Yes. We build and manage Google Search, Local Services and Performance Max campaigns, and Facebook and Instagram campaigns, with one report covering both.

Should I start with SEO or ads?

Ads bring visitors as soon as they go live; SEO builds over months. If you need customers soon, start with ads and tracking, then add SEO so you rely less on paid clicks over time.

More services

Everything else you need to grow.

Next step

Let's make your ads pay their way.

Tell us about your business and the jobs you want more of. You'll receive a considered reply within one business day.

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Emailsaltquill@saltquill.com Phone(202) 474-3630 CalendarBook a 30-min intro
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