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Home care agency websites that families trust and call.
Families choosing care for a parent read every page before they call. We build a warm, clear site that explains your services and areas, answers their questions and makes the first inquiry easy, plus a careers page to help you hire caregivers.
Built around how a home care agency actually works.
The pages and tools your customers look for first, designed for the phone and set up from day one.
- Care inquiry formFamilies share who needs care, where and when, with contact details only, sent straight to you.
- Services explainedPersonal care, companionship, respite or skilled care, each described in plain language.
- Areas you servePages for the towns and counties you cover, so local families find you on Google.
- Caregiver recruitingA careers page and application form to keep good caregivers coming in.
- Licensing and trustYour license, insurance and how you screen and train caregivers, where families look for it.
- Tap to callA call button on every page for families who need to talk to someone today.
What makes a great home care agency website.
Good home care agency website design is about more than looks. These are the things we build into every home care agency site.
Built for families choosing care
Families read every page before they call. Clear service descriptions, the areas you serve and a simple care inquiry form turn that reading into a first conversation.
Recruiting caregivers too
Your website is also your best hiring page. A careers page and a short application keep caregivers applying between job board posts.
Found where you serve
A page for each town and county you cover, so local families searching for home care find you. Also run assisted living, memory care or adult day? See our senior care website design and care packages.
How to build a home care agency website that wins work.
What we've learned building home care agency sites, and what we put into every one.
Who reads a home care website
Most visitors are adult children researching care for a parent, often on a phone late in the evening, after a fall or a hospital stay. Some are older adults planning for themselves. Others are discharge planners and case managers deciding who to refer to, and caregivers looking for their next job.
A good home care website gives each of them a clear path from the home page: request care, make a referral or apply to work with you.
Explain your services in plain language
Personal care, companion care, respite, dementia and Alzheimer's care, 24-hour and live-in care, help after a hospital stay: families don't always know the terms, so each service needs a short, plain description of what a visit actually looks like.
Be clear about the difference between non-medical home care and skilled home health if you offer both, and about any minimum hours. It saves time on every call.
Make the first inquiry easy, and private
The care inquiry form asks who needs care, where, how soon, and the best way to reach the family. That is all intake needs for a first call.
We keep health details out of web forms, out of analytics and out of ad tracking, and put a tap-to-call button on every page for the families who need to talk to someone today.
Answer the cost question
The first question almost every family asks is how care gets paid for. A plain page on the options you actually accept, such as private pay, long-term-care insurance, VA benefits or Medicaid programs in your state, answers it before they call.
We only list what is true for your agency, and we point people to call you for the details of their situation.
Recruit caregivers all year
In home care, hiring never stops. A careers page with pay, schedules, areas and requirements, plus a short application that works on a phone, keeps caregivers applying between job board posts.
Applications go to a separate inbox from client inquiries, so a family's message never gets lost under applications.
Show families why they can trust you
Your state license, insurance, how you screen and train caregivers, how you match a caregiver to a client and how supervisors check in: these are the things families look for before they let someone into a parent's home.
Real photos of your team, taken with their permission, do more than stock images ever can.
Be found in the towns you serve
Families search for home care near a parent's address, so a page for each town or county you serve, with real local detail, matters more than almost anything else for local search. We pair those pages with a Google Business Profile that matches your site.
Also run assisted living, memory care or an adult day program? See senior care website design. For ongoing local search, see SEO and local search.
Every page your customers look for.
A typical home care agency site we build. We shape the final list around your business before anything is built.
Home care website checklist.
Use it to check your current site, or as the list we work from when we build yours.
- Each service described in plain language
- A page for each town or county you serve
- A short care inquiry form with contact details only
- Tap-to-call on every page
- A page on how families can pay for care
- License, insurance and how you screen caregivers
- How you match caregivers to clients
- A careers page and mobile caregiver application
- A referral form for discharge planners and case managers
- Large, readable text and strong contrast for older visitors
- Health details kept out of forms, analytics and ad tracking
- A Google Business Profile that matches your site
We build your new website first.
Send us your current site, or just your business name. We build a working preview for your home care agency, so you can click through it on your own phone before you spend anything.
Good to know.
Anything else, ask us directly. You'll get a straight answer.
What should a home care agency website include?
Your services, the areas you serve, how you screen and train caregivers, your license and insurance, a simple care inquiry form and a careers page for recruiting.
Can families request care online?
Yes. A short inquiry form collects contact details and the basics of what's needed, and sends it to your inbox. We keep health details out of forms and tracking.
Can caregivers apply through the site?
Yes. We add a careers page and an application form so recruiting runs alongside your client inquiries.
How much does a home care website cost?
Packages start at $249 for your preview site launched and live, with Custom at $449 and Elite at $849 for more pages and features. One clear price, agreed up front.
Do you do SEO for home care agencies?
Every site we build is search-ready: a clear title and description on every page, a page for each service and area, fast loading on phones, a sitemap and submission to Google and Bing. Google Business Profile setup and ongoing local SEO are available as well. Nobody can honestly guarantee a ranking, but these are the foundations local search depends on.
Do you build websites for non-medical home care and home health agencies?
Yes. We build for non-medical home care, home health and hospice, and shape the pages around the services you offer and how clients come to you.
Is the care inquiry form HIPAA compliant?
We design inquiry forms to collect contact details and the basics only, and keep health details out of web forms, analytics and ad tracking. We don't make HIPAA claims about a website; if your agency uses a secure intake system, we can link to it.
Can hospitals and case managers send referrals through the site?
Yes. A referral form collects the referrer's and family's contact details and sends them straight to your inbox.
What's the difference between your home care and senior care websites?
Home care sites focus on in-home services and areas served. Our senior care sites also cover assisted living, memory care, adult day and care homes, with tour requests and their own care packages.
How long does it take to build a home care agency website?
A working preview in days and the full build in weeks, depending on the number of pages and features. Your feedback shapes each step.
Can you redesign my current home care agency website?
Yes. We rebuild it as a working preview first, then move your domain over once you're happy, so your current site stays up until the new one is ready.
Can I see it before I pay?
Yes. We build a working preview of your site first, and you only pay if you want it live.
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Let's build your home care agency website.
Tell us a sentence or two about your business and we'll get your preview started. You'll hear back within one business day.